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Micro-hoo: A Bad Idea – Branding and Positioning Issues
Some comments I wrote today on this Silicon Alley Insider post on new movements in the Microsoft-Yahoo negotiations ballooned to the point that I determined they would be worth their own expanded post...
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Microhoo Cancelled for Now: The “Post-Mortem Post”– Part 1
It’s been 10 days since Microsoft-Yahoo deal was called off by Steve Ballmer, and in the days that followed the commentary and speculation has been churning at record pace. Several times last week I...
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Microsoft’s Branding Mess Claims Another Victim: “Windows Live Expo”
News broke today that Microsoft is phasing out its Craigslist competitor attempt "Windows Live Expo". My goodness WLE, we hardly knew (of) you… It’s no wonder this site failed so completely,...
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What the iPhone and Steve Jobs have to do with “The Magician”
Apple’s second-generation iPhone 3G is set to hit the market Friday to the by now customary camping lines and fanfare, and, more importantly, high sales expectations. And while it’s fun to partake in...
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Microhoo “Post-Mortem Post”– Part 4: The patient is not quite dead yet
The Micro-hoo saga has been turning uglier in the last few days, if such a thing is possible: The three-way "negotiations" between Carl Icahn, the Yahoo board, and Microsoft turned up another...
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Apple’s “Magician” Archetype Branding Revisited: Good News – Bad News
A little while ago I told you about Apple’s carefully crafted Archetype Branding of Steve Jobs as a "Wizard of Oz"-like character, the magician who disappears behind the curtains and reappears with...
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Recent Ads Betray The Secret To Microsoft’s Branding Confusion
After the first two salvos in a $300 Million ad campaign, launched to soften and redefine Microsoft’s image, failed to connect despite making use of comedian Jerry Seinfeld and former Microsoft CEO and...
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What Dave Winer’s “Natural-Born Blogger” Criteria Have To Do With Entrepreneurs
Proto-blogger and godfather of RSS Dave Winer on his Scripting News Blog writes this week in “Natural-born blogger”: We get into the subjectives of what makes natural-born blogger [NBB]. Here are some...
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